Weekend Warriors Junk Removal

Before: Landing Page

Their original home page looked great at the top, but as you scrolled down, there were paragraphs upon paragraphs of information about Ethan, Paul, and their business. There were multiple competing calls to action, but they were buried in all of the information further down the page.

However, they did have social proof in the form of a testimonials carousel near the bottom of the page (not pictured).

After: Landing Page

The goal with the new homepage was to remove as much friction as possible. Most people landing here already know they need junk removed—they’re just trying to figure out if this is the right company and how to book. So the focus was on making that decision easy. Show what they do, show where they operate, reinforce that they’re legit, and make the next step obvious.

Ethan sent over a few sites for me to use as inspiration and pointed out what stood out to him. He wanted to keep it simple, keep it real, and to avoid over-designing it, so I kept that in mind throughout the process.

One small interaction I introduced was a hover state on the service images that reveals a before/after view. It’s subtle, but it gives people a quick sense of the kind of transformations they handle without needing to read through a bunch of text. It also reinforces the outcome, which is ultimately what most customers care about.

Before: Services Page

Each service on the Services page for junk removal and demolition was presented the same way, so nothing stood out or felt specialized. It focused on describing offerings instead of guiding users toward booking, and left out the practical details people care about—like what to expect, how disruptive it is, or whether cleanup is included. Overall, it provided some information, but the user would have to track down the booking button at the very top of the page in order to start the process of booking a service.

After: Service Pages

Each service now has its own dedicated page, which made it easier to focus on what people actually care about for that specific job.

At the top, I added a header image showing Ethan, Paul, or both of them in action. It’s a small detail, but it immediately reinforces who’s doing the work and builds credibility before you even start reading.

From there, the page is structured to support decision-making. I added social proof directly into the page so people don’t have to go looking for it, and placed calls to action throughout—after key sections, not just at the top or bottom. The idea was to catch people at the moment they’re ready, instead of making them scroll back up or hunt for the next step.

Overall, the pages are less about describing the service and more about helping someone feel confident booking it.

Before: Contact Page

The contact page had the right pieces—contact info, a form, and a brief introduction—but it didn’t quite guide the user toward taking action. It opened with more context than needed at that stage, and you had to scroll down (below the fold) in order to access the contact form.

Overall, it worked, but it wasn’t making it especially easy or obvious for someone to reach out quickly.

After: Contact Page

The goal with the new contact page was to make reaching out feel quick and obvious. By the time someone gets here, they’ve already decided they’re interested—they just need a clear way to take the next step.

Instead of embedding a traditional contact form, I used a Jobber quote request form as the primary action. It’s triggered through a button and opens in a new tab, which keeps the page itself simple while still routing everything through the system they use to manage their business. That way, they’re not dealing with duplicate inputs or juggling multiple sources of information.

I also broke out the main contact options—get a quote, call, or email—so people can choose what feels easiest. The quote flow is the default, but nothing is forced.

I included a map of their service area to answer a common question upfront: “Do they service my area?” It’s quicker and more intuitive than reading through a list of cities, and it reinforces that they’re local.

Overall, the new page keeps things simple on the front end, and consistent on the back end.

After: About Page

I added an About page fairly early on in the project because I felt that something was missing. You’re inviting a company onto your property, sometimes for work that is messy or even a bit personal, and there was no clear sense of who was actually showing up. While Ethan was the face of their original site, it was important to him that the new website emphasized the father and son aspect of their business.

My goal with this page from a marketing standpoint was to give people a sense of what it’s like to be around Ethan and Paul before they reach out. There’s an inherent risk in hiring a small, local operation—especially when it’s easy to assume “a teenager and his dad” might not be as reliable as a larger company. At the same time, this was an opportunity to differentiate Weekend Warriors from bigger junk removal companies by making the experience feel more human and less transactional.

I placed their headshots and more polished photos at the top to establish credibility right away. Below that, I added a collage of candid, on-the-job photos that show that they’re out there doing this every weekend, that they take pride in what they do, and that they actually enjoy it!