Deanna Harder Fitness Redesign

Old Home Page

Before the redesign, Deanna’s website used a customized version of a default WordPress theme. While the site served as a hub for her strong and supportive community, where she shared her personal training expertise and fitness journey with women, it lacked a modern, cohesive design to fully reflect her brand and attract new clients.

New Home Page

The new homepage design transformed Deanna’s online presence by focusing on a modern, professional aesthetic that highlights her expertise and unique value. I crafted a compelling tagline and rewrote all content to emphasize her mission of empowering women through fitness.

The redesign also featured improved navigation, user-friendly sections, and visually engaging layouts that better showcased her personal training services and blog content. This overhaul not only strengthened Deanna’s brand identity but also made her site more inviting to potential clients, helping her stand out in a competitive industry.

Old About Page

On her old site, Deanna’s About page provided a wealth of information about her background and expertise, but the design lacked the personality and energy that made her unique. The content was informative but presented in a way that felt generic, blending into the typical blog aesthetic and missing an opportunity to truly reflect her vibrant, no-nonsense approach to fitness.

New About Page

I refined Deanna’s biography to make it more concise and focused on her skillset, ensuring the content was easy to read while highlighting her expertise.

To capture her positive, motivational energy, I included quotes from her social media that reflect her go-getter attitude.

Since Deanna is highly active on Instagram, I added a live feed at the bottom of the page to showcase her frequent posts, progress updates, and event announcements.

Finally, I incorporated a glowing testimonial from a recent Facebook review to add credibility and a personal touch to the page.

Old Contact Page

The old contact page relied on a low-resolution, watermarked image as its header, which detracted from the page’s professionalism. While functional, the design lacked the polished visual appeal needed to make a strong impression on potential clients.

New Contact Page

I replaced the low-resolution header image with a high-quality photo of Deanna in action, making the design feel more polished and professional. To add personality and vibrancy, I included a bright, fun picture of Deanna next to the contact form, which not only adds a pop of color but also replaces the empty sidebar from the old site. These updates make the page more engaging and aligned with Deanna’s energetic brand.

Media Page (New Addition)

One key addition to Deanna’s website was a dedicated Media page to showcase her advocacy work, public speaking engagements, and podcast features. I curated a list of recent podcasts she appeared on, included a featured video interview, and added a photo carousel to highlight her professional photoshoots. This page helps establish Deanna as a credible authority in her field while making her accomplishments and public presence more accessible to her audience.